Tammy’s Office Solutions is delighted Wendy Dessler, Super-Connector at OutreachMama writing about ‘Why Combining Content Marketing and PR Strategy is a Good Idea’. We are excited to have her post with us and hope to have her feature again in the near future.
Why Combining Content Marketing and PR Strategies Is a Good Idea
Every successful organization needs the help of an effective PR and marketing staff. In the past, these teams worked separately on their own goals for their clients. Today, it makes more sense to have PR and content marketing together since they are very similar in nature. And they also both benefit from additional online exposure, which each team can deliver in spades.
If you’re wondering whether or not you should integrate your content marketing and PR strategies, we’d like to make it very easy for you to come to the obvious conclusion.
We will share a number of phenomenal reasons why these two teams need to start working together as a cohesive unit. This will enable them to succeed and repeat their successes with every project.
Let’s take a look.
Two Teams Are Better Than One When It Comes to Idea Generation
PR teams know that the most important part of their job is to understand and potentially predict the evolution of editorial trends.
They need to adapt consistently and discover what the audience and online publications want to read about. By staying ahead of the curve, they will certainly be able to get better placements by giving online publications what they want.
This knowledge is not only important for PR teams, but it’s also very effective for a company’s content marketing strategy as well.
By knowing what to anticipate, your content marketing will be more effective because the content will be relevant and you’ll be able to reach your target audience better by giving them exactly what they desire.
By combining content marketing and PR, you’ll have a greater chance of finding more and better future angles for the direction of your content.
This will help your company get better exposure and prove that you are an industry leader and authority in their niche.
Unifying the Company’s Message
If the PR and content marketing team start working closely together, they will be able to stay on point and develop a clear brand message that never wavers.
When these teams sit down and work together, they can work side-by-side to develop the brand message in all vital areas.
With this in place, the content marketing efforts will have a strong and consistent link to the public relations pieces being promoted.
On the other hand, if the two teams do not work together, this will have a negative effect on the brand because both teams will share a disjointed message to the entirety of the market.
This will confuse customers and clients.
Working together makes it much easier to portray a clear public image.
Benefiting from the SEO Effect
SEO is typically the domain of content marketers, but PR teams can certainly benefit from this practice as well.
Instead of sending out stories that lack a specific keyword focus for the search engines, PR teams can rely on their content marketing counterparts to help them create effective keyword-rich content that’ll rank highly on websites like Google, Yahoo, and Bing.
Content marketing and public relations definitely have a lot in common.
Both teams are creating content that they are trying to disseminate all over the Internet. Working together is the perfect fit since they both have similar goals in mind.
In the past, public relations teams rarely experienced the overall benefits of SEO.
But now that these teams are beginning to work together, PR teams now know how to create keyword-rich content that can help give their company a major boost in the search engines.
Tammy’s Office Solutions thanks Wendy for her Guest Blog Post. If you would like to know more about Wendy Dessler and where you can find it, please see below.
Our Featured Guest Blogger:
Title: Super-Connector at OutreachMama
Wendy is a super-connector with OutreachMama and Towering SEO who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.