Let’s face it – not everyone likes to be on camera. That’s just a fact. I was like that too, when I first started my online service business. I’ve never wanted to be speaking in front of groups of people. Growing up I’d make any excuse to get out of doing oral reports. I’ve never wanted to speak in front of others, but today I’m the first to volunteer. Let me share why you should do online events too.
Self Worth, Traumas, and Disabilities
I hated being in front of the camera but that had more to do with me and my self-worth than anything else. I’ve overcome so much from childhood traumas.
Even Today, I have to remind myself
sometimes that I’m still an Overcomer.
I need to try to remember this daily
because when I wake up I never know
if I will be able to walk or not (due to MS). “
I’ve learned to walk again more times than I can count but these days I’m slowly losing abilities that cannot be regained in PT. So I try to keep that overcomer mindset as I wake up each day and thank God that I am still able to do the things I can do.
When I was a kid in school nothing scared me more than public speaking! That stayed with me through to adulthood. I cannot say I’m completely comfortable with it today but it is much easier than it used to be.
The reason I keep doing it though is because it is so important for my business. I want to share why it is important for your business as well.
- Stretching Yourself
- Brand Awareness
- New Audiences
- Invited to Other Platforms
- Promoting Yourself and Your Business
- The More You Do it The Better You Get
Stretching Yourself
First, and foremost you should be stretching yourself daily. There are many ways to do this including mindset apps, body exercises, spiritual and bible apps, and more. When it comes to stretching yourself in your business, however, there is no better way than doing online events.
Don’t panic, breathe!
Now that you’ve learned a little more about me, you can imagine why I was not always ready to pop up on camera and do online events. Yet, I’ve learned a lot about myself and I’ve learned so much about business by doing them.
I understand but remember many online events are hosted by others and you do not have to do all the talking. A great way to get introduced to doing these is by being a guest on a podcast. Podcasts are voices, yes, but most video their interviews today. It is a non-threatening way to begin. Not to mention a very relaxed environment to make your introduction to online events.
Brand Awareness
When you do online events it gives you great brand awareness. What does this mean?
Brand awareness is how we measure how well your customer can remember your brand in different situations. It also shows us how strong your brand is. Your brand awareness is also necessary in building the strength of your overall brand equity, along with the image of your brand.”
model apparel
Brand awareness helps your clients and prospective clients recognize you and your brand in the marketplace.
Creating an online event whether that is a workshop, challenge, masterclass, or webinar, helps your brand be seen online by many. Events are seen by much more than your average post will be seen by.
Promoting Yourself and Your Brand
Which brings me to another reason why you should do online events. An online event is one of the best ways to promote yourself and your brand. It increases your online presence which is no small thing. Building up your online presence takes years so start now by doing online events. I wish I had started years earlier, believe me.
New Audiences
The other important reason to do online events is because it puts you in front of new audiences. This means new prospective clients. This is crucial to continuing your business.
It is difficult to get in front of new audiences after you make your way online. You need to be creative and find new ways to reach new people. And doing an online event is one of the best ways to do this.
Invited to Other Platforms
Once you begin doing online events you will discover that you get invited to other online platforms. It is not easy to find online speakers out there. When others see you doing online events they will want to invite you to do events with them or be interviewed.
You can decide which events suit you and your business best. You want those that align with your audiences. It should open up your audience, giving you access to more of your audience type (persona buyer).
Here’s the really important thing to remember with doing it on other platforms. It promotes you to other audiences. The person hosting the event is going to share it with their audiences and you will share it with yours of course. This helps cross-promote one another so that both benefit.
The More You Do It The Better You Get
The last reason I’m going to share today is an obvious one but it helps to remember that the more we do something the better we get at it. So, keep trying. You may not be confident in the first one or even in the fifth but I promise you it gets easier – much easier the more you do it, my friend. So, get out and start one. Create a date for your first event and then plan it out and do your slides to share (you don’t have to do slides but many learn more with them). Let me know how your first one goes!
Final Thoughts
When I started doing online events all those years ago I was so nervous and most people understand if you are, just be honest about it. They are there to hear what you know and learn from you. Those in your audience most of the time are those who have no idea or very little knowledge about the topic you are presenting. They just want to learn.
Tammy Durden is a thought leader, speaker, and business coach for online service solopreneurs.
Tammy has established herself as an authority figure over the last 16 years of owning several online service businesses. She specializes in helping solopreneurs scale by outsourcing – adding a virtual team to grow your business.
Ways Tammy Can Help You:
- Are you ready to Scale and want to add your first virtual team member?
- Overwhelmed and overworked and not sure where to go from here?
- Maxed out and cannot add any more clients but want to build your revenue?
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