Featured Guest Blog

[with Infograph]

You know I have been trying to bring you a wide variety topics and even have featured some great guest blog here and there. I am happy to say I have another one for you from the folks at SalesForces, in form of an infograph.  We all love a good infograph!  I think you will find this ‘Social Media Marketing Practices’ Infograph very informative.

How well do you know your customers? You might have their names, of course, as well as their emails. But in order to actually engage effectively with them, and make your social media efforts and messaging stand out, you have to really know them – so that you can engage them.

[clickToTweet tweet=”But in order to actually engage effectively with them, and make your social media efforts and messaging stand out, you have to really know them—so that you can engage them. ” quote=”But in order to actually engage effectively with them, and make your social media efforts and messaging stand out, you have to really know them—so that you can engage them. “]

That means you have to figure out what the best practices are for social media.

For starters, don’t think you know where your customers are; you have to actually listen to them, which means finding out who they are listening to.  Who are the infludencers in your industry and how can you integrate with them?

[clickToTweet tweet=”you have to actually listen to them, which means finding out who they are listening to. Who are the influencers in your industry,” quote=”you have to actually listen to them, which means finding out who they are listening to. Who are the influencers in your industry,”]

Some of those influencers are actually your own employees. They are the ones who share views and and passions—and you can do that by keeping your employees happy and engaged.

What other best practices should you follow? This graphic outlines some key ones to track.

How do You Engage Your Social Media Connections?  What are the ways that you find work best?

Thank you again for reading and please share and share your thoughts as well!