If you are just beginning to use social media for business, I congratulate you. This alone can help your business grow significantly. If you have been doing this for some time, you will also learn a new trick or two to help your business. That is why I wanted to share a few Digital Marketing Tips to Help Your Business.
Basics First:
#1 Rule – Show Up – Be sure to have posts and interact with others.
#2 Rule – Consistency – This cannot be stressed enough.
#3 Rule – Check Your Inbox on Your Social Media Platforms, whether Facebook, LinkedIn or Twitter (direct messages) and Instagram messages. These are easily missed for those not used to it.
Implementing the Basics:
Now that you have created your business page, let’s unpack a few more things. One being – do not use your personal page to promote your business. On occasion, you may attend a special event you think your friends and family would be interested in, so share. The next step is to post on a regular basis (rule #1 & #2) both curated content and created content.
What’s this you ask?
Curated Content – Is Content you share on your business page from other sources. This can include things like articles, online blogs, or videos (not competitors, of course) . These should be content that will appeal to your ideal client or customer.
Created Content – Is Original Content created for your business (or by yourself/your business). It is intended for you to share with your audience or prospective clients (those you are trying to attract). This can include videos, blogs or articles, quotes, and other graphics that have information that will help your audience.
Lastly, this seems like an easy step, but you would be surprised how many do not do it. Respond to others. Be sure to respond to any messages, replies, comments or shares from others left on your business page. These all factor into how you show up in your audience’s feed.
Did You Know?
If you have been doing this for some time now and know the basics, let me share a thing or two more. I hope it will help you as well.
After sharing a post (no matter if curated or created), let’s say someone likes it on Facebook. You should click on the ‘likes’ (the names that show under the like button). This will bring up a pop-up window on Facebook, which has each name listed out. The really important part here is to see if they have already ‘Liked’ your page.
The pop-up will show you, next to their name, whether they have ‘Liked’ your page. If not, it gives you the opportunity to ‘Invite’ them to ‘Like’ your page. This is especially effective after running a good ad on Facebook. If you had thousands of likes, just add them slowly. Otherwise, FB may think you are a bot. If they do, they will put your account on hold for a couple of days (learned this the hard way – oops!).
To Share or Not to Share:
Another great way to share created content (original content you created) is to share some of your reviews and testimonials. So many do not do this, but it can have a really positive impact on brand awareness.
I actually created a template post with a graphic. Then I can fill it out with the next testimony or review I receive. Then I can easily share it (similar to a quote post we discussed).
Remember, you have to be your own cheerleader at times. If you do not share the good others say, who will? It is ok to do this, and it helps to reinforce your brand authority in your audience’s minds, even if they do not comment or like the post.
One Final Tip:
Many are on social platforms sharing all kinds of information all day long; however, many are not interacting. If you take the time to comment, share, and like other businesses’ posts, you will be surprised at how many will reciprocate. It is a human response to feel obligated to pay someone back who has shown you kindness. I’m not saying that you should do this just to get something in return. Show actual interest in other’s posts and many (not all) will do the same for you.
In fact, social platforms are so overrun with businesses on autopilot that they will be thrilled to have someone take the time and interest in what they are sharing.
These are some quick tips about Digital Marketing related to Social Media Management. I would love for you to share some of yours as well in the comments below.
I thank you for reading and sharing our articles; we always appreciate it so much! Remember, I may share yours as well [hint-hint]. Have a wonderful day!
