Business Coaches for Startups

Written by Tammy Durden

Why do startups need business coaches? I will answer that question and more in this article to help you find the right business coach.

“Business coaches are seasoned professionals who enable startups, entrepreneurs, and corporate leaders with advice and feedback based on their real business needs. The best business coaches combine real-world business experience with coaching skills like active listening and the ability to ask powerful questions.”

“Business coaching is a process in which a professional coach guides a businessperson in the pursuit of their work goals. A business coach might help their client build leadership skills, create business strategies, or improve their mindset. It all depends on what the person hiring the coach wants out of the relationship. Most importantly, business coaching is about growth.”


Business coaching is especially important for startups as they are new to running a business. Another factor to consider is that as a startup you may not have worked in the specific industry that is your new business.

  1. New Industry
  2. New to Running or Owning a Business
  3. Creating a Business Plan
  4. Setting a Budget
  5. Help with Processes and Systems
  6. Marketing for the Startup
  7. Accountability, Advice, and Structure

You may have had a lot of experience in the work you have done previously, however, in starting a new business it may be a new industry. Often someone tries to go from an Executive in a firm and thinks they can start a coffee shop. You could have done all the research in the world but have no practical experience. This is why business coaches for startups are important.

This next reason seems to be obvious. You would be surprised, however, at how many believe they can go from being in the corporate world to running or owning a business. Without training and help it is difficult to make it as a startup in a new industry for you. Getting a business coach is a smart decision for startups.

When starting your business it is wise to do a business plan. This can be overwhelming for many new business owners. Depending on the type of startup you have you could need to do an in-depth business plan.

If you are starting an online service business the plan can be less formal but should be completed. A business coach should have a template they can provide and will be able to assist you.

Another element of startups that can be overwhelming is setting a budget. Sometimes this is done within the business plan for the first year. Each year thereafter should be done on its own. Business coaches can help walk you through developing a budget and the best ways to do it.

One of the biggest problems for startups can be creating processes and systems that work for them. Business coaches have experience with this and know many systems that can work for your specific business. Do not discount a business coach’s wealth of information when hiring them to help you.

Marketing and marketing plans are complex for any business owner let alone startups. It is helpful to have a mentor or business coach who has experience with marketing in your business’s industry.

A coach with experience in marketing for your industry will know how to walk you through the best practices including digital marketing activities.

Perhaps the best reason is that you will receive accountability, advice, and structure with a business coach for your startup.

It can feel lonely as an online service provider or agency owner. Having a person who can ask questions when needed is healthy. The accountability received from a coach will help you continue to reach your goals. That first year is hard and having someone who will help you set achievable goals is important and then hold you accountable to them is priceless.

Structure is important for every business and a good coach will help you set it up and discover ways to maintain it. Setting good habits may be part of your structure. Each business coach is different, however, most will have their own checklist of accomplishments they want you to achieve while working with them.

So, let’s discuss where you can find a good startup business coach. The list below should help you as you try to find a good fit.

  1. Google Search Engine – is usually the first place we go. Look for reviews and then set up a free consultation to see if they are a good fit.
  2. Colleague Referral – is a great way to find a good coach. They know you and if they’ve experience working with a coach they could help refer one to you.
  3. LinkedIn Search – also a good way to look for coaches. LinkedIn is made up of professionals and as such will have many business coaches on it. Check their reviews and feedback as well.
  4. Directories – another way to find a coach. Some coaches are listed on directories or part of an educational or system’s coach. Keep this in mind when looking for a coach. Most coaches pay a considerable amount to be listed on some directories.
  5. Fearless Business Boss – here of course. I would be remiss if I did not encourage you, as a startup, to also consider our business with over 16 years of experience in the online services industry. We offer very affordable packages and programs.

I encourage you to look for certain characteristics and skills in the business coach you choose.

  1. Integrity
  2. Good Rapport with You
  3. Communicates Well
  4. Experience In Your Industry
  5. Good Reviews on Google
  6. Website
  7. Social Media

A good business coach should always display integrity. Integrity involves honesty and good morale principles. This means they will be honest with you and you should be able to trust them.

I am combining good rapport and communication because they go hand in hand. First, having a good rapport with someone simply means that you felt you got along well when you have your complimentary session.

Communication is key and one of the most important pieces. The coach will communicate well during your sessions as well as respond to correspondence between sessions (if they allow them). You should also be able to communicate honestly and openly with the business coach.

You should choose a Startup Business Coach that has experience in the industry you are starting your business. This isn’t always an exact match but should have general experience in small business. For online service providers, your business coach must know and have experience in running an online service business.

Check their Google Reviews by business name and personal name to determine if they have good reviews but most importantly they do not have any bad reviews either. Unlike e-commerce businesses coaches do not get many of Google Reviews so do not be alarmed if you do not find any. In that case, go to their social profiles to see if you can find any.

Another one that is easy to combine is social media and website. Let’s discuss social media first. Always check the person’s and the brand’s social media. LinkedIn and Facebook (Instagram also) are good platforms to see if any negative comments or reviews have been made about them.

You also want to choose a coach who has invested in doing a website. Does everything line up and does what they say on their site match what you are looking for in a coach? You can also take a look at their reviews and testimonials on their website keeping in mind that choose the ones they want to highlight so you should not see anything negative.

I think these factors show that hiring a business coach as a startup is a smart choice. You’re not only hiring the person or company but you are also hiring the vast experience and knowledge they bring with them.

If you need help as a startup please reach out and I’d love to assist you in getting started in your online service business. You can always set up a free mini-coaching session where we meet for 20 minutes. During those 20 minutes (sometimes a little more) we start to know one another and you would be surprised at how much we can accomplish.

Until Next Time and To Your Continued Success,

with love from Tammy Durden of Fearless Business Boss

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