Welcome To Our Guest Blogger:

 Emma Miller, 

Digital Marketer from Sydney

Encountering overhead issues is common when it comes to being new to the business world. There are so many things that you, as a business owner, need to take care of. With a lack of qualified staff, which is often the case in many startups, things can get really hectic. However, you should know that there’s no need to panic, as there is a way to successfully solve this problem, and it’s called outsourcing. It allows you to save both time and money by paying a third party to perform certain tasks that you can’t do internally, allowing you to focus on doing other crucial tasks. Here we provide you with several business outsourcing solutions that you should think about during your first business year.

1. Content marketing

Content marketing provides quality and relevant content for your customers, while raising their awareness of your brand. You write easy-to-read and informative content, publish it in a non-promotional way, and it helps you to extend your reach and increase your sales. It has become one of the most effective and popular solutions for promoting a business, but it requires a lot of time and effort. Therefore, you should outsource for it by hiring content-writing agencies or freelances who are going to write the content your business needs. Make sure to hire someone who’s experienced and knowledgeable enough about what your business does, and it will cut your costs significantly.

2. Social media

Keeping track of your company’s Facebook, Instagram and Twitter profiles can be very time-consuming, even if it’s actually pretty easy in theory. Your customers want quick replies to their messages and comments, but you can’t spend that much time on your social media pages as there are many other, more important tasks to be dealt with. On the other hand, the fact that social media managing is not demanding is a good thing, because it makes outsourcing for these tasks quite affordable. Thus, you can hire a social media expert that will deal with this for you, making sure that your accounts are active, while making room in your schedule.

3. IT Support

Large companies have their own IT sectors, but startups usually can’t afford to create an entire in-house department. However, there are professionals who offer IT services to businesses in every industry, and by hiring them, you can make sure that you’ll avoid making some common and costly mistakes when it comes to handling business technology.

4. Accounting

There are many accounting software solutions you can use to take care of your accounting, but it’s not the same as employing an expert accountant. They possess extensive financial information about the industry your business operates in, can help you extend your reach, help you analyze all your data properly, and provide a new business perspective by helping you see the big picture. During your first years, your budget won’t allow you to create an accounting sector, but you can outsource these services. It is essential to keep track of your books in order to know your real financial state of affairs.

5. Artwork

Whether you need website art, logos, or digital printing services, design work can require a lot of expertise, effort, and time. It’s vital to have good, original and enticing design, because it’s what makes the first impression on your customers. If neither you nor your employees have the skills to deal with the artwork for your business, you can outsource design or printing services. Choose individuals or companies that have the right skills and knowledge about the latest design trends in the world of business, such as Carbon8. This option is more affordable than hiring an employee to deal with your company’s artwork. On the other hand, if you leave the work to someone unqualified, you may end up with a logo that looks like it was drawn by an infant, and you wouldn’t want that.

During the last few years, outsourcing has become very popular, because it enables small businesses to survive by taking a portion of their work off their hands. Outsourcing for various services doesn’t mean that your company isn’t doing well or that you’re inept, but that you simply want to thrive as quickly as possible. When you decide to outsource, just be sure to choose carefully what kind of work to outsource and what to perform internally. Before you decide to act, evaluate your situation, and make smart decisions.

Emma Miller is a digital marketer from Sydney. Works as a blogger, Senior Editor for Bizzmark blog, and a guest lecturer at Melbourne University. Interested in digital marketing, social media, start-ups, and the latest trends.

Thank you Emma for a great feature blog, we really appreciate it.

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